The South Australian media and publishing industry employs 9,000 people, which is just over 1.1% of the State’s workforce.

Most people working in this industry work in the media broadcasting and publishing sector, that is, in newspapers, radio and television, web design, computer simulation and electronic publications.

Most of the jobs in this industry are in the Adelaide metropolitan area.

Job openings for skilled workers

Graphic designer


Quick facts about this industry

  • Two thirds of people work full-time in this industry.
  • Most people have completed a certificate III qualification or higher. One third of the workforce has a university degree or higher.
  • There are more men than women working in this industry.
  • People are generally younger than those in other industries.
  • You need to be able to write clear, concise, objective and accurate material quickly, have good general knowledge, and be interested in current events.
  • Journalists may have to work long and irregular hours and are often under pressure to meet deadlines.
  • Established journalists and media presenters can earn between $1,500 and $2,000 per week. On average, photographers earn between $400 and $800 per week.

School options

Ask your Vocational Education and Training (VET) Coordinator at school for information about doing vocational education during the South Australian Certificate of Education (SACE), including the Training Guarantee for SACE (or equivalent) students. Visit the VET section of the SACE website for training options in:

  • Media and design

Vocational qualifications include:


  • Certificate III – Advanced Diploma in Screen and Media
  • Certificates III and IV in Broadcast Technology
  • Certificate III in Make-Up
  • Certificate III – Diploma in Live Production and Services
  • Certificate II – Advanced Diploma in Music Industry


  • Certificate IV and Diploma in Photography and Photo Imaging
  • Diploma and Advanced Diploma of Graphic Design
  • Certificates II, IV and Diploma in Printing and Graphic Arts
  • Certificate III in Print Communications
  • Certificate III in Printing
  • Certificate IV in ePublishing

See courses related to this industry.

University disciplines include:

  • Communications
  • Creative writing
  • Digital media
  • Graphic design
  • Journalism
  • Marketing
  • Media

For more information about university courses visit South Australian Tertiary Admissions Centre (SATAC) or for information about student satisfaction visit Quality Indicators for Learning and Teaching (QILT).

For information about Australian universities, visit Quality Indicators for Learning and Teaching (QILT).

Apply to study

For application information for South Australian universities and some TAFE SA courses, visit the South Australian Tertiary Admissions Centre (SATAC).

For subsidised training enrolment information, see Enrolling in subsidised training.

For more information, call the Infoline on 1800 673 097.

Occupations in this industry


Media involves the creation and storage of information products, including creative content. It also provides services to enable electronic, wireless and optical storage and transmission of information products.

Journalists write and edit news reports, commentaries and features for newspapers, magazines, radio and television. Journalists usually start as cadets and report on routine events.

Presenters deliver a variety of radio, television and live programs, such as music and chat programs, interview and talkback programs, news bulletins and sports programs.


Publishing involves the production of information in hardcopy and electronic formats. The publishing industry includes newspaper, periodical, book, music and software publishing.

Printers provide services such as offset lithographic printing, photocopying and microfilming, book repair, colour separation, image setting and typesetting and reproduction of pre-recorded content.

Graphic designers produce art and layouts of wording for reproduction in print and electronic media such as magazines, newspapers, books and websites, and for corporate branding, exhibitions and advertising.

Photographers operate cameras and lighting equipment to take photographs of people, places, products and other subjects.

Key occupations

Other occupations in this industry include:

Audiovisual technician, binder and finisher, engraver, film processing worker, interior designer, photographic developer, photographic processor, printing machinist, screen printer/stencil preparer, set designer, stylist, web designer, artistic director, broadcasting technician, copywriter, director, editor, film and television camera operator, film and television lighting operator, film and television producer’s assistant, film, television, radio and stage journalist, journalist, media producer, presenter, make-up artist, production crew member, publisher, stage manager or technical writer.

Related industries for these occupations:

Useful links

Career information has been sourced from government publications. See data sources for more information.

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